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Newspaper Pay Walls Are a Nonevent
The New York Times had a story this week, which MediaBisto picked-up in its Morning Media Newsfeed, that the experience so far with pay walls among newspapers -- celine cabas tote certain kinds of newspapers and certain kinds of pay walls, at least -- suggests publishers may not have too much to fear from charging for a certain amount of content. The key is how much content. In isabel marant mulberry outlet which case, according to Steven Brill, co-founder of Journalism Online, which is the source of the data, pay walls are a "nonevent for 85, 90, 95 percent of the people who come" to the site.
The newspapers in the study are reportedly local newspapers such as The Commercial Dispatch in Mississippi and The York Daily Record in Pennsylvania. Large newspapers, with the exception of the Wall Street Journal, have yet to bayswater mulberry jordans for sale bag implement their pay wall strategies. The New York Times is scheduled to mulberry handbags uk do so sometime this year. Otherwise, the players in the Journalism Online program are local papers.
Well, yes, but local means 85, 90, 95 percent of all newspapers because there are only three non-local, ersatz large newspapers in the country today: The Wall Street Journal, The New York Times and USA Today. All other papers are local. Therefore, Journalism Online's findings probably apply to 85, 90, 95 percent of all online newspaper readers, which says that you can't make enough money from loyal, regular readers by charging them for content because they account for only 5, 10, 15 percent of the people who come to air jordans for sale a newspaper web site.
Thus, it still comes down to the advertising, which appears to be the principal point of relief and discovery in the New York Times story:
"Steven Brill's Journalism Online experiment, which developed a system that allows newspapers to charge their most regular online visitors, has analyzed its preliminary data and found on average that advertising mulberry handbag outlet revenue and overall traffic did not decline significantly despite predictions otherwise."
The predictions must have assumed that the majority of online newspaper readers were air max shoes also "most regular" readers. Now we know, not so. They may be regular newspaper readers, but chances are they high-top it from one newspaper to another, which is one of the gloriously liberating things about online. jordan 11 bred If you are an avid newspaper reader you don't have to rely on just one anymore.
So why bother charging the 5, 10, or 15 percent of people that frequent a newspaper site who are, without argument, its best customers? That is a very good question. It appears not to make a dent in the business jordan 11 model. It may make a dent in the fears of an anxious newspaper world by offering some validation of their core competency, which is content. And provided papers are supplying extra value to them in the form of news and information, regular readers may appreciate the clubby atmosphere. But in 85, 90, or 95 percent of the cases the results say not much has changed. So far, newspaper pay walls are a nonevent.
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